Mass Market vs. Soulful Writing—What Really Matters

Mass Market vs. Soulful Writing—What Really Matters

Recently, a close writing friend told me he would forgive a writer for a messy plot if there was underlying passion and depth.

I agreed.

When you pick up your typical mass market paperback, you’re presented with a perfectly formulated product. It was written to appeal to a wide audience, easily digestible and mildly entertaining. These books often repeat themselves in endless series to keep readers buying indefinitely.

These kinds of books might help pass a few hours on the train, but will they change your life?

Probably not.

Why?

Often, it’s because the writer prioritized formula over feeling. They followed the market instead of sharing their soul. They didn’t bleed for it. And you can tell. You can feel that the heart of the writer is missing.

So how can you make your writing speak to readers on a deeper level? How can you make your stories the ones readers treasure and recommend to everyone they know?

Write for yourself, not to pander to every buyer out there. Think about the writers who changed your life. Imagine if they tried to fit themselves in an easily marketable box.

If you want to make your book unforgettable, write about the things that most deeply stir you, and you will stir them.


Struggling to connect with what stirs you most?

From Vision to Execution: A Step-by-Step Guide to Your Best Life as a Writer

From Vision to Execution: A Step-by-Step Guide to Your Best Life as a Writer

In our last post, Living Your Best Life as an Author: An Exercise in Creative Visualization, we developed a clear idea of what we want and why we’re working so hard to be a fiction author. But how do we get from where we are to that vision we have for our future?

Writing is a creative activity—an art—and art is largely an intuitive process. We rarely get down to the bones of planning our writing lives. But if you don’t create a map to your vision as a successful author, you’ll be easily distracted.

I know this happens to me. If I have free time (if that ever happens) it usually gets filled with anything besides writing—even laundry or dishes or my dog’s insistence of going in and out every five minutes. There’s always something.

Furthermore, books are a product. We must think about actually selling the books we write. I, for one, have published books and then just let them sit there. We don’t like to approach writing like a business. It almost takes the magic out of it, crushing the romantic idea that intuitive creative geniuses cannot be bothered with all the drudgery. Don’t readers magically appear? If you write it, they will come. Right?

It rarely works like that. If you read my post on the lottery mindset, you will know it’s extremely rare that a book “goes viral” on its own.

So, you must not only have a clear vision of your best life as a writer, but also outline a detailed plan. Otherwise, you’ll find yourself drifting without making any actual progress toward that vision. An Author Plan is going to be your best weapon against distraction, procrastination, and those days when you’re just feeling “meh.”

First, grab the Author Planning workbook. You can either print it out or grab a sheet of paper. I recommended writing by hand as opposed to typing or dictating into a device. There’s something about pressing pen to paper that activates your creativity, especially when casting intentions into the future.

What we’ll do:

  • Sketch out a map for five years into the future. This is wide in scope. Dare yourself to push the limits of what you think you can do (but remember to be realistic).
  • Next, dial down to one year in the future. What do you want to accomplish in the next 12 months?
  • After that, you will break these tasks down into quarterly goals, monthly goals, weekly goals, and determine what you will do daily.

What’s included in your author plan?

Everything. You will include your writing time and place, your word count or time limit. You will want to set aside time for rewrites and edits, for submissions and deadlines for the magazines, publishers, agents, and even contests you want to submit to.

You must schedule your marketing, blogging, publicity, and social media time. I always “squeezed” marketing and publicity in when “I had free time,” and I got lousy, sporadic results (of course, because I never had free time). You need to keep up with content, social media, email, and publicity consistently to get anywhere.

You will also desperately need time that’s unstructured to browse the internet for research, collect story ideas, and fill your creative well. For me, this includes reading others’ books or exploring other artists’ music. Maybe you want to go to the movies alone or try something weird. Plan an artist date, connect to the source, summon the muses, figure out a way to nourish the mysterious subconscious part that we write from.

Here are 10 areas to consider as you map out your year:

1.     Define your writing schedule. Choose your time and place to plan. Stick to it. Set your time window or your word count. Systemize the routine so it become as automatic as brushing your teeth. This will train your brain to turn on for writing at that time of day.

2.     Think about your reader and genre. Consult your manifesto from the Author Planning workbook. This is going to as be crucial to marketing efforts as developing your story. Who is your reader? What are you hoping to accomplish with your work? Why do you want to do this? You might even want to develop a reader persona. It’s like creating a character for a book. Who is this person or people, and how are you going to reach them?

3.     Design and audit your author platform according to your reader. Where are they on the internet? Where are they on social media? What are they talking about? What are they doing? What causes do they care about?  If you haven’t started seriously building your author platform, which is your website, your social media, your email list, and lead capture, you need to incorporate that into your plans for the year.
Even if you’re not published yet, at least get the base established so that it’s there when you want to pitch to agents. If you already have an author platform, is what you’re doing bringing results? Audit periodically and make sure you’re still on track. (Download the Author Platform checklist here).

4.     Make a list of your blog and newsletter topics for the next quarter. Brainstorm a list or make a mind map of topics you could possibly cover.

5.     Think about your social media strategy. How many times a day or week will you post to Facebook, Instagram, or Twitter? I recommend not spreading yourself too thin. Pick one or two networks to be present on and just make sure you’re there consistently.

6.     Plan book publicity. This is something you should be actively doing if you have books out. In my personal experience, my sales always go up when I’m doing guest posts, author interviews, pitching for reviews, and actively promoting the book.

7.     Build a backlog of short stories. Even if you’re a novelist, writing short stories is an effective way to build your credibility. Not only does it expose you to readers in your genre, but it also gives you some cred so that when you pitch to a big publisher or agent, you’ve got published work to show.
Find magazines, fanzines that cater to your reader, and seek out anthologies to submit to. Think about how many short stories you want to write this year. Realistically, how long will it take to complete them? For instance, I can write a short story quickly, but by the time I rewrite and edit, it can be months. On the other hand, I know people who write short stories every week. Then look, where can you write or fit your short story writing into your writing schedule? That little slot of time that we had already designated earlier.

9.     Work on your novels if you’re a novelist. Think about the novel/novels you want to write in the next 12 months. What novel ideas are keeping you awake at night? Those are the ones that just spill out and the ones that you obsess over are usually more intense and impactful than ones you’re writing for profit. Having a mission with a story will make it flow easier, you’ll be more productive, and your writing will be better. Set a finish date. You might not keep it, but it will be there in the back of your mind when you’re writing.
You need to have an editor to work closely with. If you don’t have one yet, you might want to try a few out with your short stories and see which one does the best job, making your writing better, cleaner, and more concise without taking away from your voice. Then polish your manuscript to perfection and get ready for the self-publishing or submission process.

10.  Commit to an ongoing publicity strategy. While you’re waiting for responses on your submissions or for your self-published book, you are going to want to think about how you’re going to promote the new release. As I just said, are you going to pitch to podcasts, do guest posts, blog tours, book reviews, local news, and radio?


In the next post, we will discuss analyzing your results and retooling for the best outcomes.

The objective here is to make sure you always have something planned to do to avoid wasting time, becoming overwhelmed, becoming paralyzed. At the same time, hold your plan loosely. Adjustments will need to be made. Don’t be too hard on yourself if you fall off schedule. You have your writer’s manifesto, your vision. You have your plan. Nothing can hold you back …. except yourself.

“OMG. What if this all works out?”

Now that you’ve crystalized this vision and the path to it, it seems possible, even inevitable that you will achieve what you’ve written here. You might wonder if you will be able to rise up to meet it.

All the planning in the world won’t help if you have blocks against success.

Before executing your plan, ask yourself how you feel when you think of success?

Are you excited?

Or squeamish?

If you feel any hesitation, download our free eBook, 111 Affirmations for Writers, and unlock your creative potential.

Remember: Keep cool. Put one foot in front of the other. You’ve got this.

Connecting to the Source

Connecting to the Source

This is an AI-free blog.

NOTE: These posts are inspired by The Artist’s Way, a 12 Step Process to recovering your creativity by Julia Cameron. You can read all about it here.

Today we talk about one of my favorite sections of The Artist’s Way—Recovering a Sense of Connection.

My first novel, Oblivion Black, is the timeless story of an artist and his muse. It’s about tapping into the creative source and trusting that your work already exists, in complete form, waiting for you to become the person to create it.

Likewise, your actualized self, who is a masterpiece of creation, is also waiting for you at the end of your artistic journey. Our art runs in tandem with our growth as individuals.

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At the time I was writing this novel, I thought I was stumbling into artistic revelations no one had ever thought of. Little did I know, it had all been said and done before by countless others throughout time (including the Artist’s Way).

This only proves that there is a common source we are all connected to that expresses itself through us through our many different artistic lenses.

quote julia cameron the artist's way


Where did that come from?

Have you ever written something that completely surprised you? That is a sign that you are connected. You are now at the depth of being that your conscious brain does not have access too, which means it won’t step in your way and say, don’t go there, don’t do that.

This is why Hemingway said, “Write drunk. Edit sober.” Drugs and alcohol are chemically induced ways to bypass the stodgy, reasonable, cautious mind and free the boundless, fearless, artist to do what it knows it’s supposed to do.


Your turn

Fortunately, you can safely connect to your creative source without going into into a chemically-induced trance.

Here are some ways to tap into your unconscious and increase your receptivity to the collective well.

  • Morning pages/journaling
  • Yoga
  • Meditation
  • Breathing exercises
  • Self-awareness/mindfulness
  • Listening to music in the dark
  • Physical exertion (e.g. trigger a runner’s high)
  • Therapy/psychoanalysis
  • Tantra
  • Hypnosis
  • Dance
  • Chanting
  • Religious practice/service
  • Massage
  • Sauna or steam room
  • Divination practice
  • Sensory deprivation (float tanks)

Challenge: try something new this weekend

Clear your creative circuits. Pick one or more of the above activities that you haven’t tried before.
See what happens!

What’s your favorite way to channel the muses?

Please share it with us.

Luxury for the Fiction Writer—CREATIVE ABUNDANCE

This is an AI-free blog.

NOTE: These posts are inspired by The Artist’s Way, a 12 Step Process to recovering your creativity by Julia Cameron. You can read all about it here.

CREATIVE ABUNDANCE

In my post The Problem with Writers and Money, we talked about relinquishing the old poor, starving artist cliché. Today we talk about living a life of luxury.

And it’s not what you think…

FROM THE ARTIST’S WAY

All too often, we become blocked and blame it on our lack of money. This is never an authentic block.

The actual block is our feeling of constriction, our sense of powerlessness.

Art requires us to empower ourselves with choice.

At the most basic level, this means choosing to do self-care.

by Julia Cameron

Authentic Luxury

We don’t have to book a 5 star hotel or buy the a $300 bottle of wine to get a sense of luxury.

We can take a mundane task and turn it into a moment of luxury.

Instead of rushing through your daily shower, bring a blue-tooth speaker and a scented candle with you.

It is surprising how adding a few more sensory delights transforms mindless routines into a luxurious experience. (You will probably get some great ideas too. Great ideas always pop up in the shower).

Or, try this—next time you’re at the store, buy one small thing for yourself that isn’t on your shopping list. Nothing practical or needed. Pick out something out of the ordinary and frivolous.

A while back, I bought a wine-colored wool fedora. Not practical in scorching Panama, but I like owning it, and it could be used for a future author photo.

Before that, I ordered two Klimt prints for my office from Great Big Canvas. I can’t tell you how luxurious and inspiring it is to write surrounded by my favorite fine art.

There are endless things you can order online purely for your own pleasure.

Ship them to your home, and it’s like receiving a gift from yourself. How thoughtful of you!

Your turn to luxuriate

You can create a sense of creative abundance all around you by becoming intentional about how you shape your experience.

Treat your life as a work of art. Get creative.

What would your weekend look like if you could design it?

Because you can.

Let’s do it right now.

CREATIVE LUXURY CHALLENGE

For this coming weekend, write a list of 10 things you could do to feel luxurious, like …

  • Order a fancy fountain pen.
  • Buy yourself a bouquet of roses.
  • Order new athletic gear.
  • Luxuriate in an afternoon of unstructured time.
  • Go out for a gourmet gelato.

Pick one or more items and enjoy.

Work your way down your list in the coming weeks.


Would you like to join us for more exercises like these? Treat yourself to becoming a better writer. Sign up here!

Unlock the Magical Creator Within – A Workshop for Fiction Writers

Unlock the Magical Creator Within – A Workshop for Fiction Writers with Joseph Sale

Unlock The Magical Creator Within is a workshop designed to help unleash your full creative potential using a mixture of psychological, spiritual, and most importantly practical techniques.

In this session you will explore the history of the “Muse”, the divine source of inspiration, and the first principles of establishing contact with the Muse; going back to early childhood experiences of beauty and how we can harness this in the now; practical exercises from yogic mudras (hand positions) to breathing techniques that centre the mind and open the channels of creative thought; and much much more.

Unlock The Magical Creator Within is your ticket to writing your best-ever story, one that is not only entertaining but also healing.

Your instructor: Joseph Sale

Joseph Sale is an editor and writing coach who’s published more than 30 books, including the acclaimed novel Dark Hilarity, the epic poem Virtue’s End, as well as ghost-written best-selling autobiographies and non-fiction books. As an editor, his clients have been nominated for the Bram Stoker and Splatterpunk Awards, been finalists in the National Indie Excellence and Eric Hoffer Awards, and even submitted to the Pulitzers.

Now, Joseph Sale is on a quest to manifest the beautiful and divine in the world, and wants to show other creators, editors, and writers how to do just that. This workshop is based on his new release, THE DIVINE: Unlocking the magical creator within.

Workshop Includes:

  • Free Paperback or eBook copy of The Divine: Unlocking the Magical Creator Within (Paperback options depend on Amazon shipping options to participant’s location. Shipping is free.)
  • A seat at the live Zoom Class on Monday, October 3rd, 2022
  • Unlimited access to replay and workshop follow-up notes
  • Access to instructor for private questions

Workshop Outline:

0. First Principle of the Muse 

An overview of what the Muse is and why we need the Muse. 

1. Early Experiences of Beauty 

Why is Beauty important how does it influence us? 

2. Invoking The Muse

Practical exercises to draw down the dew of inspiration. 

3. The Cave of Ideas & Wonder

Journey into the hidden depths of your subconscious and find your cave of ideas and wonder. 

4. The Shadow Self 

Learn how to harness your Shadow Self to produce greater art. 

5. Becoming Magical 

Changing your creative practice will change you.

Details

  • Zoom link will be sent via email on day of event
  • Access to replays will be sent after the event
  • Books will be sent out upon registration. An email will be sent within 24 hours to confirm shipping details. (Shipping is free)

If paperback book cannot be delivered to participant within one week of the class, the eBook format will be sent.

Price


Save Your Spot and Get Your Free Book

Make your purchase to have your free book sent now.

Get the Class + Book + Unlimited Access to Replays and Materials + $22

BUY NOW


*****

Questions about this class? Please reply.

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